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Wedding Design

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MONTREAL WEDDING THEATRE ST.JAMES

Montreal Wedding Theatre St. James , Toast Events

How do you design for a client that requests an androgynous no colour wedding? It's a tricky question to say the least and it made me rethink my usual creative approach. Because our planning style is very concept driven, our first step with clients is a request to provide 25 inspirational images of how they envision their wedding day. This gives us a glimpse of what they naturally gravitate towards and provides a jumping off point for our design work to begin. Essentially we take these design details and build upon them taking it to the next level in ways they may have not considered before. 

So here is a snap shot of our brides images.

HER DESIGN SPECIFICS

Here's what I see at first impression.

  1. Bold metallics
  2. Absence of colour
  3. Stripes
  4. Tight-knit flowers
  5. No greenery in florals
  6. Dark linens
  7. Traditional design aesthetic
  8. Layered elements
  9. Geometry & symetry
  10. All around visually heavy design
Montreal Wedding Theatre St. James , Toast Events

A challenge right!? How do we take this inspiration and transform it into a more luxurious and effortless look? It's actually an easy answer. Get to know your client. During our conversations together it was apparent that decor was obviously very important to the her. 

Everything needs to be over the top. Just a little extra you know?
— bride
Theatre St James photo via website

Theatre St James photo via website

Theatre St James

Number one on my list- we had to add colour and loosen up those tight-knit florals while keeping everything androgynous. So I thought to myself, what colour does she gravitate towards in her wardrobe subconsciously? Nude. Next hurtle, how do we move away from black? Answer- Midnight Aubergine. 

Montreal Wedding Theatre St. James , Toast Events

And so her perfect pallet emerged. Now- the challenge of making this unique palette pop with something of editorial quality.

I take great care in designing all our weddings in a style and form which could be publishable. This requires adding elements which aren't normally seen everyday. Needless to say, I try to set the bar high. For this wedding- gold dipped greenery and metallic misted ferns throughout her florals was that added element. 

Montreal Wedding Theatre St. James , Toast Events
Montreal Wedding Theatre St. James , Toast Events

To keep this wedding luxurious, we decided to put our whole floral budget into a floral canopy which will host not only the nuptials but then transforming to frame the head table during the reception. And here's the kicker- I look at it this way. What do the photographers photograph the most during the wedding? The bride & groom. And where will the b&g be for %80 of the time? - under this insanely gorgeous canopy. So in the end all their images will look ultra luxurious full of gorgeous blooms, candlelight and crystal. I know what your thinking? But what about everyone else. Well, they get nothing- jusssssstttt joking! Long estate tables with different heights of candelabras and hundreds of candles. Not one single bloom. And it's perfect. 

Montreal Wedding Theatre St. James , Toast Events

I think its needless to say that we'll be doing a before and after blog post on how we transformed the space with tons of detail pictures. So stay tuned ;) August is right around the corner!

        xox

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SO YOU THINK YOU MIGHT WANT TO BE A WEDDING PLANNER

Toast Events Wedding Planner & Stylist Ottawa

PROTEGE PROGRAM 

We've heard you loud and clear! In answer to an overwhelming demand in internships with Toast and a waiting list 25 deep for 2018, we're thrilled to announce our new Protege Program in partnership with Wedecor.

So you think you might want to be a wedding planner, huh? Well let me tell you- you're in for a ride! This industry isn't for the faint-of-heart and sitting in a classroom learning the basics on paper will never prepare you for what it's really like in real time. 

Chances are you’re more than a little wary of launching a new career in an industry where the most experience you’ve likely had is helping your cousin Sarah hang seven hundred fairy lights for her wedding. Don’t worry, we’ve got you!

This program is aimed at those who are seriously considering working in the wedding industry, but don’t quite know where or how to start. This opportunity gives participants an intense, exclusive behind the scenes experience of what you can expect your new career to look like, without the stress and uncertainty of having to quit your day job first.

You’ll have the opportunity to pick their brains, observe and participate on the front lines of two luxury weddings; all with a safety net knowing you’re working under the guidance and coaching of highly skilled professionals.

planning + styling + design

The program is split into three parts:

PLANNING: Join the industries highly sought-after wedding planner, Elise Schmitz as she manages the flow and orchestration of her most detailed weddings in some of Ottawa's most exclusive venues. Witness first hand how Elise handles in-the-minute decision making while coordinating up to 13 vendors at any given time.

STYLING: Collaborate with Elise on her next styled shoot where you'll gain comprehensive insight into her design process and business philosophy which has shaped her identity and elevated her brand to what it is today. 

DESIGN & IMPLEMENTATION: Shadow Nancy Tremblay, owner of WEDECOR as she prepares for a weekend of weddings. You'll have the opportunity to work side by side with her floral designers, learn the tips and tricks behind over-the-top designs all while learning the art of transforming spaces.

Each student will complete the Protégé Program with a reference letter and a head start in the industry thanks to its invaluable on-the- job training. 

Interested? Send us a note! Only a few dates for 2017 remain!

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