toast events wedding planners
Time is the new definition of luxury
— Elise

Choosing your wedding planner will be your most important decision. An investment that can pay of two-fold in saving time, keeping it stress free, and convenience- industry short-cuts. But disclaimer- only if you research and choose the right planner for you. 

So where do you begin? Well the fact that you know you need a planner means your a million miles ahead the rest. You're already saving yourself hours of research and anxiety. What I can tell you is that the basic questionnaires provided online to interview a planner are, well- garbage. A good planner will most likely have an FAQ page that answers all those questions. But what's most important can't be obtained through blasé questions. So here are 5 things you need to consider.


Does she get you? I always love it when a client does their research about my company prior to contacting to obtain our services. By doing this, it's already been established that they already have a good feeling for who the planner is and what their company stands for. So ask yourself- are you looking for a planner who is more design oriented or one who focuses only on planning and organizational and administrational details? Or do you require a planner that specializes in Day Of Coordination only?

Discovering what type of partnership your looking for first and foremost important. This will help you narrow down your choices. Ultimately you want your planner to vibe on your level. When speaking to them you should automatically feel a genuine connection and be able to establish a good level of trust. 


Does this planner mirror the style of wedding that your looking to create? Does she inspire you? And most importantly is their marketing and advertising genuine. Are they showcasing they're own clients or just inspirational images that aren't they're actual work? With social media these days, it's sometimes hard to tell. What I can say is "buyer beware". Some companies talk the talk but when push comes to shove- the experience is less than enthusiastic. I'll be writing about this exact subject in the coming weeks so be sure to check back! 


It's not enough to only gauge a planner on how many weddings she's planned or how many years she's been in business or if she's "certified". If you really want to know her standing, ask whom her recommended vendors are, whom she's affiliated with, if she's on any preferred vendors lists, if she's been published and where, lastly, how many employees does she employ. This can provide you huge insight into how she operats her business and the success it's provided her. 


I cringe at this all the time. Some of us dinosaurs have been around before wedding planning was considered a profession. So to now spend money to take a weekend course just to have an acronym behind their name - doesn't make sense. What they teach you in class is a quick crash course and theory. It doesn't prepare you for real-life situations, teach you how to make on the spot decisions etc etc. Because all of that is learn't on the job. The amount of experiences I've accumulated over the years can't be taught in a class, it's impossible. And to answer your question, I do have a degree in Event Management as well as Hotel & Restaurant Management. BUT I am not WPIC certified, and never will be. I personally refuse to take the course for said reasons above. HOWEVER! If you are looking for a wedding planner that's new in the game with less experience then she should at least have a course or two under her belt. Because if not- know that she's learning as she goes ;)


This is a big one for me. How many clients do they take on per year. If your looking for a more attentive planner, their client roster will most likely not exceed 10-16 weddings per year. If their boasting 20+ clients, you can count on delayed emails, details missed and a tinge of stress. If your a chill bride- then perfect. 

All the insight provided in this post is purely so that you're "in the know". A bit of insider insight so that you can make an informed decision. And if I can give you any advice- don't rush, if your going to do any research at all, make sure it's on your potential planner. Because with a good planner the rest should be history! Literally.


Till next time lovelies!